Change requires seeing the whole picture to be able to determine and implement a strategy, and   anticipating the future by evaluating the data correctly.

PLAT Academy which is transferred fresh knowledge that is necessary in order to make a stride in the steps of change and get good results, ability, treatment participates to variation with Customer Relationship Management and Customer Satisfaction Training.

Recourses have been started to be received  for Customer Relationship Management and Customer Satisfaction Training which will be administered by Gökhan Yenipazar who is precious educator of İzgören Academy that is the Turkey’s oldest educational institution.

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CUSTOMER RELATIONSHIP MANAGEMENT AND SATISFACTION

“To win the admiration of your customers, you should first win their hearts.”

BORA ÖZKENT

DATE: 20.02.2020 / Thursday

DURATION: 1 Day / 6 Hours

TIME…: 09:00 – 16:00

LOCATION… .: Radisson Blu Hotel – Atasehir / ISTANBUL

CHARGE .: 750 TL

NOTE… ..: Certificate will be given to the participants at the end of the training.

PERFECTIONS THAT IS TARGETED TO BE CONTRIBUTED TO THEIR PROGRESS WITH THE TRAINING

• Customer Orientation
• Quality Oriented
• Effective communication
• Solution Oriented
• Dealing With Difficult Situations
• Relationship management

Goal:

Enabling them to re-evaluate their way of doing business within the scope of customer relationship management philosophy by providing managers and other personnel in contact with the customer to have information about customer relationship management.

CONTENT:

• Consumption and Consumer Concepts

  The Concept of Customer

  – Internal Customer

  – External Customer

  Customer Expectations

  Customer Relationship Management (CRM)

  Benefits of the Customer Relationship Management System

  Differences Between Customer Relationship Management and Traditional Marketing

  Contributions to Marketing Activities of Customer Relationship Management

  – Acquisition of Abandoned Customers

  – Creating Customer Loyalty

  – Finding New Customers

  – Cross Selling

  Scope of Customer Relationship Management

  – Customer Satisfaction (Satisfaction)

  – Creating Value for the Customer

  – Customer Lifetime Value

  – Customer Loyalty

  Customer Relationship Management Components

  – Organizational Structure And Culture (Human)

  – Process

  – Technology

  Differentiating the Customer

  – Most Valuable Customers

  – The Most Growing Customers

  – Below Zero Customers

  Stages of Customer Relationship Management Development Process

  – Customer Choice

  – Getting Customers

  – Customer Protection

  – Customer Deepening

  Risks of Customer Relationship Management

  Customer Satisfaction Measurement